Imagine walking into a grocery store.
You see ketchup on a shelf. Fancy ketchup. Everybody needs ketchup, right? In demand sauce. People love it on their burgers and french fries. Some like it on their hot dogs.
So you decide to buy a pallet of ketchup. Then you try to sell it to other shoppers. No bites. No sales.
Frustration sets in. So you walk outside of the store. Scour the local neighborhood. Asking 10 or 20 folks during your ketchup pitching foot patrol, you make no sales.
Not you’re really getting annoyed. Selling ketchup seemed smart. It’s hot, right? In demand! It’s summer time gosh darn it.
So you decide to throw money at the problem. You pay some guy $100 to drive around in a car with a banner selling ketchup. You invest in a few crates to sell. You instruct the driver to shout out your ketchup pitch via loudspeaker.
You sell 3 bottles. $4 profit. $96 loss for advertising alone. Plus the cost of product.
Now you’re really angry. This product should sell itself! You wanted to make a quick buck – your only reason for selling catsup – and now you’re losing money quickly. You figure it’s a good idea to double down. Pay the ketchup driver $200 to drive around for 2 hours, with your banner and ads blaring over the loudspeaker.
You sell no bottles. Because hey, who in the heck knows if people in that area specifically need ketchup? Shot in the dark, really. No market research. No intelligent targeting. But none of these logical, smart, efficient concepts enter your mind right now. You are seeing red. Like a rabid animal.
Now it’s time to bring out the big guns. You pay $1,000 to plaster cheesy-looking billboard ads all over town for the next 1 month. Screw it! You will sell 10,000 bottles. No matter what! So you invest a fortune in procuring product and marketing via the billboard ads. No thought went into the billboard ads, as far as their placement, if folks would actually see them, and if the folks driving or walking through the area are remotely interested in buying and using ketchup.
6 months later you sold 200 bottles.
You go broke.
You curse ketchup as being “tough to sell”. Running a business is just not for you. No luck. Didn’t get in on ketchup when it was hot.
Oh well…just not in the cards for you.
This is similar to the journey most affiliate marketing bloggers take. Which is why most of them get it all wrong.
A majority of affiliate marketing bloggers dive into internet marketing mainly to make money. They choose a product as the first step, giving no thought to market research, whether or not they are following their passion through the product niche and making no effort to offer free, helpful content related to the product that solves a specific problem.
They actually start at the end step and skip every other step that would actually help them make money.
You cannot choose a product as a first step, mindlessly blast it via solo ads and non targeted JV offers and expect to make any real, lasting, consistent profits through such a scattershot approach. Like the ketchup hawker, blindly throwing more money at your affiliate marketing campaign only results in sustained struggles, failure and eventually, you quit.
Practical Affiliate Marketing Blogger Steps
- pick a niche you feel passionate market
- match your passion with some pressing problem
- run a self-hosted WordPress blog; share free, helpful content solving aspects of the chief problems in your niche
- guest post, blog comment and promote other bloggers to build your traffic
- grow your email list
- select a product based on the specific needs of your readers
Follow those steps to steadily increase your affiliate income.
Start with the first step – following your passion – not the last step.
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Source: Blogging Tips