Under Armour’s CEO Bought A Full Page Newspaper Ad To Say He Didn’t Mean To Praise Trump

Under Armour

Under Armour Baltimore Sun Ad

Under Armour CEO Kevin Plank is stepping up the effort to distance himself from comments he made praising President Donald Trump.

Plank published a full page ad in hometown newspaper The Baltimore Sun clarifying his previous remarks. The open letter never mentions President Trump by name, instead stating Under Armour’s values in equal rights, job creation, and opposing the travel ban.

Plank had originally landed his company in hot water after praising Trump as “an asset” in a CNBC interview on February 7. The letter says that this choice of words did not “accurately reflect” his intent.

After Plank’s interview, many customers said they planned to boycott Under Armour, prompting the company to release a pair of statements clarifying its values. Under Armour sponsored athletes, including Steph Curry, Dwayne “The Rock” Johnson, and Misty Copeland also released statements on social media condemning the comments, but emphasizing their commitment to the company.

Read the letter in full:

The Baltimore Sun

Source: Business Insider SG