You’re planning to come up with an influencer marketing campaign to boost your performance. The only problem is that you’re not sure your business will be able to handle the cost of the campaign.
Luckily, there are micro-influencers who can provide you with a much more cost-effective solution to influencer marketing. Despite their smaller following, these micro-influencers have significant impact on people’s opinions and purchase decisions.
How Micro-Influencers Cut Costs
The most obvious difference between micro-influencers and regular influencers is that micro-influencers have a much smaller following. This means they charge much less for sponsored posts and promotions.
Normally, you would pay about $75 to $250 per post by a micro-influencer. Compared with top influencers, where one sponsored post may cost well over $1000.
So in actuality, for the cost of activating one top influencer, you could build a community of about 5-10 micro-influencers. Each of them engaging their audience to help promote your products effectively, and yield better results for your campaign.
How to Find the Right Micro-Influencers for Your Campaign
When working with micro-influencers, you have to carefully select them. Your selection could significantly impact the effectiveness of your campaign. A few things to remember while selecting your micro-influencer:
- First Focus on Relevance – Relevance is the most important factor to consider when choosing a micro-influencer to work with. Since the audience is smaller, you need your campaign to have the greatest impact by engaging a highly-relevant audience. So carefully select micro-influencers who have a voice in a relevant target niche.
- Engagement Over Reach – After relevance, is engagement. Instead of simply looking at the number of followers a micro-influencer has, make sure you first look at how well they engage their audience. Do they manage to generate sufficient engagement rates on a regular basis?
These are some of the important points to note if you plan on working with micro-influencers. And if you want to learn some more useful tips and facts, make sure you check out the gifographic on micro-influencers below.
Source: Business 2 Community