"Where’s your audience at?"
This is one of the key questions you need to answer to maximize your social media marketing efforts – there’s little point going all-in on Snapchat if the people you’re trying to reach are over on Instagram.
To help with this, the team at Trackx have created this new infographic which provides an overview of some of the key audience stats for all the major social platforms. And while the Pinterest monthly active users stat is slightly off (Pinterest has 150 million monthly active users), there are a heap of relevant insights and data points presented in this chart – including stats on Reddit use, which is often overlooked but can be a hugely valuable channel.
Source: Social Media Today