Thomas Barta Being An Authentic Leader May Be Harder Than You

Patrick Barwise and I consider ourselves lucky. Reviews for our book, The 12 Powers of a Marketing Leader, were pretty positive. Well, we’ve conducted the world’s largest CMO success study, and many CMOs have helped write the book. What else to expect than rave reviews?

READ MORE: Why marketing managers feel disconnected from the C-suite

Bringing out your best

Before you get too excited, let me warn you that authentic leadership is widely misunderstood. And being an effective authentic leader may be harder work than you think.

Before you get too excited, let me warn you that authentic leadership is widely misunderstood.

Before you get too excited, let me warn you that authentic leadership is widely misunderstood.

READ MORE: Why young marketers are taking a different route to the top

The authenticity trap

When we researched the leadership of hundreds of successful CMOs and CEOs, not a single one said: “My natural style is most effective.” Instead, everybody admitted they have learned to turn ineffective behaviours into effective ones.

Thomas Barta is a professional keynote speaker, marketing leadership expert and co-author of ‘The 12 Powers of a Marketing Leader’ with Patrick Barwise.

Source: Marketing Week