By Bryan Adams
Psychopaths have no empathy for the people they interact with, or concern for their actions on others.
They’re not capable of understanding, appreciating, or caring about the needs and feelings of others.
They’re single-minded about achieving the outcomes they want—
Does that make marketers psychopaths, in some form?
Here’s an easy way to check.
To qualify as a psychopathic marketer, all you need to do is:
An overwhelming number of marketers are guilty of psychopathic marketing. Every day.
How do we avoid selfish marketing sins? When I feel in danger of becoming too single-minded, I remember six primary rules.