Google released their AMP (Accelerated Mobile Pages) framework nearly two years ago, and even though Google noted at their recent I/O event that more than 900,000 domains have adopted the framework, that’s just a small fraction (.075 percent) of the 1.2 billion websites on the internet.
Google is also aiming to make the AMP case to advertisers with a test that points mobile search ads to AMP landing pages. AMP landing pages have been called “the best-kept AdWords secret,” and some companies have gone all in on AMP, while others are taking a wait-and-see approach. We’re interested in gaining a fuller understanding of how our audience is approaching AMP adoption.
We’ve put together a brief survey — 10 quick questions. It will take you about three minutes tops, and we invite you to participate. We’re looking for feedback on whether and why you or your clients have or have not adopted AMP for your sites. We’re also interested in knowing whether you or your clients are using AMP landing pages and AMP ads.
We’ll be looking at the responses and discussing the trends that emerge from the initial data on our “Accelerated Mobile Pages (AMP): Is faster better?” webinar next week — and we invite you to join us for that as well!
Source: Marketing Land