- by Ross Fadner , 30 minutes ago
During the “Data, IDs and Machines” panel at OMMA at Advertising Week, Liliana Caro, Global CMO, Kinetic Worldwide, highlighted the social-location-mobile trifecta as being particularly effective in facilitating integration across channels and data sets for the out-of-home specialist agency.
MODERATOR Marcus White, Creative Director, Grow; PANELISTS Liliana Caro, Global CMO, Kinetic Worldwide; Austin Denny, Audience Product Manager, PMG Advertising Agency; Seth Garske, Executive Director Marketing Science, Analytics & Targeting, Hacker Agency; Imran Ismail, Senior Partner, Director Business Science and Analytics, MediaCom USA; Guen Yi, Chief Analytics Officer, Noble People
Find the rest of this session, and more, at our 2017 OMMA@Advertising Week Agenda Page.
Source: Media Post Social