Solomo Powers Cross Channel 10 10 2017

During the “Data, IDs and Machines” panel at OMMA at Advertising Week, Liliana Caro, Global CMO, Kinetic Worldwide, highlighted the social-location-mobile trifecta as being particularly effective in facilitating integration across channels and data sets for the out-of-home specialist agency.

MODERATOR Marcus White, Creative Director, Grow; PANELISTS Liliana Caro, Global CMO, Kinetic Worldwide; Austin Denny, Audience Product Manager, PMG Advertising Agency; Seth Garske, Executive Director Marketing Science, Analytics & Targeting, Hacker Agency; Imran Ismail, Senior Partner, Director Business Science and Analytics, MediaCom USA; Guen Yi, Chief Analytics Officer, Noble People

Find the rest of this session, and more, at our 2017 OMMA@Advertising Week Agenda Page.

Source: Media Post Social

Solomo Powers Cross Channel 10 10 2017

During the “Data, IDs and Machines” panel at OMMA at Advertising Week, Liliana Caro, Global CMO, Kinetic Worldwide, highlighted the social-location-mobile trifecta as being particularly effective in facilitating integration across channels and data sets for the out-of-home specialist agency.

MODERATOR Marcus White, Creative Director, Grow; PANELISTS Liliana Caro, Global CMO, Kinetic Worldwide; Austin Denny, Audience Product Manager, PMG Advertising Agency; Seth Garske, Executive Director Marketing Science, Analytics & Targeting, Hacker Agency; Imran Ismail, Senior Partner, Director Business Science and Analytics, MediaCom USA; Guen Yi, Chief Analytics Officer, Noble People

Find the rest of this session, and more, at our 2017 OMMA@Advertising Week Agenda Page.

Source: Media Post Mobile