By Sarah Pike
In a world of social media and connecting across cyberspace, social media contestsare becoming a popular and effective way for companies to make a tangible connection with their customers.
When done well, social mediacontests can build brand awareness and engage users with your product or company.
If you’re looking for a creative way to promote your brand, follow the lead of these five companies that know how to do social media contests correctly.
When it comest to social media contests, giving away free round trip tickets was a no-brainer for airline Jet Blue.
They set out to increase their company profile by launching a Twitter scavenger hunt
Besides the appeal of a free round trip, this social media contest was also alluring by the ease of entering the contest.
To qualify, all people had to do was follow the hashtag #JB10NY, which would help lead them to the clues and objects that were required to nab the free tickets.
Victoria is letting her secret out and plastering it all over Pinterest
The sexy women’s wear giant ran two social media contests where pinners created a pinboard featuring at least three pins from the Victoria’s Secret website or Facebook page, along with other fun summer images.
The theme for the boards were “Dreaming of a PINK Summer” and “My Victoria’s Secret Summer.”
A combination of Victoria’s Secret judges and user votes would select the best pinboards, with one grand prize winner.
The runners-up won a $200 gift card, and the grand prize winner walked away with $1,000 to spend at Victoria’s Secret.
While gift cards aren’t always the most exciting prizes for social media contests, when your product gets hearts racing the way theirs does, it’s a worthy prize to offer.
Making sure you get the best Internet for the best price is what HighSpeedInternet.com is all about.
Their site compares and reviews providers across the country to help people find the best choice for them.
Because their site runs on reviews, it makes sense that they are offering a full free year of Internet service
The site posted specific requirements for reviews, and one in 300 eligible reviewers is randomly drawn to win ayear of free Internet service.
This tactic is compelling because it doesn’t just rely on social media, but is hosted right on the company’s website.
It also emphasizes customer engagement and opinion, which makes sense for a brand that is about promoting smart consumerism.