Next into the tank is Mark Bernstein of MealEnders, seeking $350,000 for eight percent equity.
MealEnders helps “curb your cravings” using behavioral and sensory science, according to their website. Their products address the psychology of eating and help break the cycle of overeating and snacking. The lozenges also help provide both a cue for dessert and a cleansing taste. Flavors include chocolate mint, cinnamon, citrus and more. Prices range from $16.95 for a solo pack to $89.95 for a 9-pack bundle.
The sharks are initially impressed by the taste of the outer shell but are then put off by the taste and burn of the core. In over a year, they have done $1.4 million in sales with $170,000 last month. Bernstein has lost 15 pounds with the help of MealEnders and mindfulness.
Mark Cuban goes out, followed by Robert Herjavec for believing Bernstein doesn’t have the exact solution for promotions and scalability. Kevin O’Leary can’t get past the taste and goes out as well, followed by Lori Greiner and Barbara Corcoran.
Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging business to six multi-millionaire and billionaire investors, known as sharks: Mark Cuban, owner of the Dallas Mavericks; Daymond John, fashion mogul and founder of FUBU; Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group; Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC; and Robert Herjavec, technology guru and founder/CEO of the Herjavec Group. Venture capitalist Chris Sacca is also slated to appear as a guest shark this season.
“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $87 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Friday at 9 p.m. on ABC.
Would you try MealEnders? Sound off in the comments section below!
Source: Business 2 Community