Practical Strategies for Smart Content Creators – Copyblogger

The Painful Core Lesson Taught by 3 Astonishing Big-Brand Fails

Before we get started — just a reminder that if you’ve been thinking about moving your site to StudioPress Sites, this is a fantastic week to do it. Not only will you get your first month free, we’ll even migrate your existing WordPress site for you. Also for free. Hooray for free, my favorite amount.

How Hugo Award Winning Sci-Fi Author John Scalzi Writes: Part Two

StudioPress Sites lets you keep the power and flexibility of WordPress … without the hassles. The special deal ends a week from today, on April 28, 2017, so go check it out now before you forget.

On to the content! On Monday, Jerod Morris explained how he’s leveraging those impressive new-dad time management skills to get more efficient at content creation. He walked us through a great way to take a single strong idea and turn it into multiple formats, without spending a ton of time.

On Tuesday, Brian Clark showed exactly how to build a content strategy for a business or project … demonstrating how he’d approach a specific persona with a specific sequence of relevant, useful messages. Twenty bonus points if you can catch the incredibly subtle promotion he works in there …

And on Wednesday, I wrote about the magical powers of doing your homework. It may not sound sexy, but when you approach influencers or companies and they don’t curse at you and mark you as a spammer, you’ll find out how sexy homework can be.

Over on the Copyblogger FM podcast, I talked about what I suspect was behind that spectacular United Airlines fail the other week … as well as the genius moves from Pepsi and Nivea.

Your winning difference is the reason people do business with you and not someone else — it sets you apart and makes you the only real choice for the right people. And you reflect that difference with your content marketing.

So, how do you find your winning difference?

On Unemployable, Brian shared three different five-minute exercises that will shake loose an idea that works for your content marketing efforts.

Hope you enjoy all the good stuff, and we’ll catch you next week!

Catch up on this week’s content

Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide

by Jerod Morris

How Strategic Content Converts to Email Subscriptions and Sales

by Brian Clark

3 Ways to Get What You Want by Doing Your Homework

by Sonia Simone

First Month Free + No Charge Migration to a Faster WordPress Website

by Brian Clark

How to Do Simple PPC Advertising for Your Online Business

by Sean Jackson & Jessica Frick

The Painful Core Lesson Taught by 3 Astonishing Big-Brand Fails

by Sonia Simone

How Hugo Award Winning Sci-Fi Author John Scalzi Writes: Part Two

by Kelton Reid

Are You Doing Enough with Your Best Ideas?

by Jerod Morris & Jon Nastor

The Essential Guide to Hacking the Growth of Your Online Business

by Sean Jackson & Jessica Frick

How to Find Your Winning Difference

by Brian Clark

Source: Copyblogger