Nationwides Anna Bentham on Bridging The Gap Between Manager

Bridging the gap between middle management and CMO level can prove a challenging path for any marketer to negotiate as they looking to take their career to the next level.

READ MORE: Why marketing managers feel disconnected from the C-suite

Bridging the gap

Driving for greater inclusivity

“In my experience the whole organisation [here at Nationwide] has recognised the necessity for inclusivity and diversity, not just marketing managers. But more can always be done.

“I act as a sponsor for some of our female talent and am also the chair of our Working Families network that helps to support parents at Nationwide.

“I think it is about everyone playing their part and understanding how the decisions and actions that they make can support greater inclusivity and diversity.”

The beauty of agility

The commercial and creative mix

Source: Marketing Week