By Tess Pajaron
As soon as infographics made their first appearance on the web, people immediately recognized their usefulness for conveying complex subjects in a simple, visually appealing way.
Since then, their popularity has only grown, which means infographics are here to stay.
Although these useful blends of text and graphic make information more digestible for most people, what about that portion of Internetusers who have visual or cognitive disabilities?
By their very nature, these images do not convey their information entirely through text.
In which case, those who are blind, color blind, or visually impaired miss out on some or all of the value of the infographic.
The question then becomes, how can marketers create infographics that everyone will find accessible?
There are at least two simple ways that you can use to create user-friendly infographics and the bonus is they will both enhance your reputation with search engines.
Provide a text-based alternative to your infographic that transmits the same information and significance.
Because the very thing that makes infographics so popular is their ability to distill complex topics in a visually appealing format, this can present a challenge.
Either method will allow visually impaired users to access the information by use of screen readers, programs specifically designed to aid the visually impaired get around online by reading the contents of a page out loud.