Honda Builds Crowdsourced Dream Track

Using this feedback, Honda created a crowdsourced stunt track to promote its new Civic Coupe. The Civic "Dream Track" features stunt driver Matt Powers performing various stunts around the track and making the rest of us green with envy. Fans that had their ideas used were included in the stunt track. Powers broke the pinata -- where was the candy? -- knocked down bowling pins, painted a duck on the course, played car pinball and avoided dozens of doughnuts catapulted his way. RPA created the campaign.

Source: Media Post Social