Marketing automation is the process enabling site owners to launch and implement their marketing campaigns on autopilot.
Through a marketing automation platform, they can only set up triggers that will send emails to your subscribers or perform a particular task available in the system. The goal of marketing automation is to put all your common marketing tasks on auto-pilot so you can focus on growing your business based on the results you will accrue from the platform.
Now, as bloggers, how do you think you’ll benefit from using a marketing automation?
You should be aware that there’s more to blogging than just writing and communicating your message to your audience. You also need to learn a little bit of everything about marketing to reach a broader audience. Tactics, like building an email list and sharing your content on social media, are important so you can disseminate your content on a variety of online channels and increase your traffic in the process.
However, you should also know that all these tasks take away your time from writing content on your blog, which is your top priority as a blogger. As much as you want your blog to succeed by driving more traffic to it by implementing your marketing strategy, you still need to produce content on a consistent basis.
Therefore, this is precisely why you need help from marketing automation. Since you can’t and don’t have to do everything by yourself on your blog, you will need a platform to help you out on certain tasks so you can focus on things that matter to you as a blogger. Over time, you can refine your marketing campaigns you have set up using the automation platform by measuring the results.
As a blogger who’s new to marketing automation, below are ways on how you can leverage automation so you can enjoy more readers to your blog and build a loyal audience.
Grow your email list faster
Email marketing is one of the best ways to generate leads for your online business and convert them into customers. In the context of blogging, you can use email marketing to develop a community of fervent readers who will consume anything you create on your blog.
To do this, you need to get them to join your mailing list first. You will need an email marketing platform and possibly a lead capturing form to help you boost subscription. Regarding the former, you can use a tool like Moosend to help you collect and nurture your list (more on that later).
For enticing visitors to sign up to your list, you need to opt-in bribe (cheat sheet, ebook, guide) that people will receive once they subscribe. You can turn your blog posts into an e-book that you can use as a bribe by using a tool like Beacon, so you don’t have to spend time building one from scratch.
Also, putting your opt-in form on your sidebar or footer is not enough to draw attention to them. You may need to use an attention-grabbing signup form to compel visitors to subscribers. A tool like OptinMonster will help you build a beautiful opt-in form that visitors can’t miss in a matter of minutes.
Applying this automation strategy on your blog increases signups to your email list without doing any lifting for your blog. You can review how your setup your lead capture by checking performance and tweak the settings as you see fit.
Nurture your leads
Once you have subscribers to your list, now the tricky part starts. Since being part of your email list goes to show that they are interested in learning about and hearing more from you, you need to develop a way to actually bring them down your sales funnel so they can become rabid followers of your brand, if not clients.
To do this, you need to create triggers from your marketing automation platform to send out automated emails to your subscribers.
In Moosend, you can send automated emails to new subscribers or a custom field date. You can also set the platform to send an email if somebody opens your email campaign and whether or not they clicked the link in your mail.
Below are examples of triggered emails that you as a blogger can send to your subscribers:
- Welcome email– When a new subscriber joins your email list, you can send them a customized welcome email that contains your best blogs posts, so they get to read more of your good stuff.
- Birthday email-If your subscriber entered his birth date, you could set the platform to greet celebrants on their special occasion. Normally, businesses send out discount coupons to subscribers celebrating their birthdays. As an alternative for bloggers, you can send them an exclusive content instead since you’re probably not in the business of selling anything.
- Old posts email– If you want to drive more traffic to your evergreen content, you can send a campaign email to your subscribers. This way, you provide them with useful content that stands the test of time, thus strengthening the perception they have towards your brand.
Ultimately, launching lead nurturing campaigns allows you to create an actual relationship with people outside of being just subscribers to your mailing list.
Auto-publish latest content on social media
Broadcasting your latest posts on social media is an effective way to get the attention of your target audience, so they’ll visit your blog. However, promoting your post is a time-consuming process, perhaps even longer than writing your blog post.
In fact, to generate positive results from promoting your content, you need to apply the Pareto Principle of 80/20. For example, if it took you an hour to write your post (which is 20%), you need to spend four hours promoting your posts (80%). Some people may not have the patience to promote their posts for that long, which is why they need to rely on marketing automation to do the work for them.
Using a tool like Buffer, you can simply schedule your latest posts to be shared on social media so you don’t have to log in each of them so that you can post them one by one. You can even schedule posts about your posts months from now, so you don’t have to worry about promoting your posts again manually later on.
How about you – how do you leverage marketing automation to grow your blog and increase its traffic? Share your thoughts by commenting below!
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Source: Blogging Tips