Product Listing Ads (PLAs) across desktop and mobile have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers with a richer, more intuitive search experience by aligning product titles with shopper intent and leveraging semantic signals to improve impression share.
Join us in a forward-looking discussion of new Google Shopping strategies that will help you capture new customers, improve your brand relevance, and maximize your approach to online retail.
Register today for “The Future is Now: Ramp up your Google Shopping ROI” produced by Digital Marketing Depot and sponsored by Crealytics.
Source: Search Engine Land