Full Masters of Marketing Shortlist Revealed Marketing Week

masters of marketing

Sectors

Automotive

Ford – Unlearn – Ogilvy Public Relations
Jaguar UK – Feel Wimbledon with Andy Murray – Mindshare UK, Hammerhead VR and Spark 44
Kia – Kia & The Telegraph at Euro 2016 – Havas Media
Nissan Europe – Nissan X-Trail 4Dog – Performance Communications and Kingdom Creative
Nissan – Nissan CARED4 Campaign – Ve Interactive

B2B

Baxi Heating – The rebuilding of Baxi Works online loyalty scheme for gas installers
ITV Studios – Transforming ITV’s brand reputation in one month
GSMA
– GSMA Innovation City at Mobile World Congress 2017Momentum Worldwide
LinkedIn – B2B Dinner for Five
Dyson – Making Hand Drying Matter

Charities and Non-profit

Lewis Pugh – Speedo Diplomacy for the Ross Sea – Frank
NHS Blood and Transplant – Missing Type International – Engine
Pride in London – #NoFilter – WCRS
RNLI – Communication Saves Lives – Mindshare UK and Proximity London
The Royal British Legion – Somme 100 Poppy Pin – Geometry Global
St John Ambulance and Tesco – Making Baby CPR Unforgettable: How St John Ambulance lived in the nursery to save lives – BBH
Tommy’s Charity – Breaking the silence on baby loss – Mindshare UK

Consumer Goods

Mars Chocolate – Maltesers: Look on the Light Side of DisabilityAMV BBDO
McCoy’s – When Flavour Calls – WCRS
Procter & Gamble – Pampers: UNICEF 1 Pack = 1 Vaccine – Hill+Knowlton Strategies
Ronseal – #RonsealAdBreak – BJL
Unilever Australia – Word on the Streets: Ice cream makes headlines with the worlds first fun-gorithm – PHD

Financial Services

Aviva Investors – Cutting through uncertaintyPtarmigan Media, Gravity Global and FTI
BNY Mellon and Newton Investment Management
– #PullTogether for Cancer Research UK – M&C Saatchi Sport & Entertainment
Nationwide Building Society – Voices Nationwide – VCCP
SunLife, Welcome To Life After 50
Universal Pictures
– The Secret Life of Pets & Petplan – Brand Culture
Wesleyan – Educating teachers about retirement planning

Media, Gaming and Entertainment

AMD – A Technology Uprising for PC Gamers
Channel 4 – Rio 2016 Paralympics: We’re the Superhumans – 4Creative and OMD UK
ITV & The National Lottery – I Am Team GB: The Nation’s Biggest Sports Day
The Times and The Sunday Times – Know your Times
Trinity Mirror Solutions – Trinity Mirror’s sales team transformation

Public Sector and Government

Istanbul Metropolitan Municipality – Be my eye and ear Istanbul
Lee Kuan Yew School of Public Policy – Leveraging Facebook to Drive Schools’ Outcomes
London & Partners – Healthy Lungs for Life – MKTG
NCS Trust
– NCS Trust’s Summer Cohort Recruitment CampaignNCS Trust and Royal Mail MarketReach
Sheffield Hallam University – The Sheffield Hallam Video Playbook

Retail and Ecommerce

Adidas Football – Breaking the Pattern with adidas GLITCHPOSSIBLE
Aldi – Aldi’s 5 Year Plan – McCann
Marks & Spencer – #myschoolyears – iCrossing
MyVoucherCodes – #BudgetBuster – Frank PR
Sainsbury’s – Getting Gogglebox Animated About Sainsbury’s Christmas Food – PHD, AMV BBDO and Channel 4

Telecoms, Energy and Utilities

BOXT – Zone
BT
– Driving Mobile Growth for BT: The tale of two launches
Northumbrian Water – Dwaine Pipe / Love your Drain Campaign
Virgin Media – Exhilaration – BBH

Travel, Leisure and Transport

Big Bus Tours – Big Bus Tours: Expanding around the world in less than 365 days – Oban International
Kew
– Royal Botanic Gardens: The Hive Marketing Campaign
Tourism NI
– Say hello to more – Genesis
Visit Belfast – Find Your Belfast

Channel

Branded Experiences and Events

The Economist – The Economist Discomfort Future – Sense
English Heritage – 1066: Year of the Normans
Ferrero Rocher – Ferrero Golden Couture – PHD Hong Kong
ITV & The National Lottery – I Am Team GB: The Nation’s Biggest Sports Day

Content

Duchenne UK – World’s Strongest Boys – WCRS
Korn Ferry – The Future of Work is Human – Man Bites Dog
Nationwide Building Society – Voices Nationwide – VCCP Playmobil UK – Setting Engagement Targets Ablaze with London Fire Brigade – OneChocolate
Unilever – Persil Wild Explorers – Zone

Data, CRM and Analytics

Football Whispers
Gocompare.com
– An Industry First: Real-time Creative Delivered Programmatically – Carat UK
Nissan
– Nissan Qashqai: Anti Defection – Indicia
Sainsbury’s – Programmatic Tailoring: Driving fashion growth for Tu – PHD
Very.co.uk
– Very Autumn/Winter 2016 – Indicia

Email Marketing

Freesat – Mapp helps Freesat successfully challenge the UK market leader by collecting powerful customer data to enable a subscriber boost – Mapp Digital
Sony Interactive Entertainment Europe – Proving the power of personalisation for PlayStation Store – Planning-inc
Vente Privee – Mapp Digital helps Vente Privee acquire high quality new members at low cost – Mapp Digital
Very.co.uk – Very Autumn/Winter 2016 – Indicia
Virgin Holidays – BEST EVER Sale Results

Insight

Carlsberg UK – San Miguel: The San Miguel Rich List – Pablo London, OMD UK, Clifford French
Domino’s Pizza Group – EuroPizza – Brainlabs
Everton Football Club – Everton Football Club’s Insight Team for its work on the 2017/18 Season Ticket campaign
Nissan – Nissan Qashqai: Anti Defection – Brainlabs
Trinity Mirror – Welcome to Modal Britain

Mobile and Apps Marketing

Adidas Football – Breaking the Pattern with adidas GLITCH – POSSIBLE
Costa Express
– Reach drivers in real time – Waze
Football Whispers
Unilever
– Persil Wild Explorers – Zone

Multichannel Marketing – Four Channels or More

Aldi – Aldi’s Amazing Christmas Carrot – McCann
Bupa – For Living – WCRS, MEC & Consumer Insight
Domino’s Pizza Group – Journey to Greatness – Iris Worldwide, Arena Media UK
Marks & Spencer – M&S wins Christmas with Mrs Claus – Y&R London and Mindshare UK
Visit Belfast – Find Your Belfast

Outdoor and Location-based Marketing

AXA – One Step Ahead – Fallon, Posterscope, GroundTruth and Havas Media
Costa Express – Reach drivers in real time – Waze
Hyundai Motor UK – Programmatic Posters – Innocean UK, Ocean Outdoor and Havas Media
Santander – Transforming OOH from product communication towards utility – Carat UK
The Sun – #Tournamental – Pulse Creative

PR and Brand Storytelling

Beattie Communications – DROPs (Driving Recklessly on Pavements awareness campaign) – Biffa
Korn Ferry – The Future of Work is Human – Man Bites Dog
LADbible Group – UOKM8?
NHS Blood and Transplant – Missing Type International – Engine
Nissan Europe – Nissan X-Trail 4Dogs – Performance Communications

Programmatic and Performance Marketing

Hiscox – Going for Gold – Croud
John Lewis – How John Lewis beat its Black Friday ROI target by 346% – Infectious Media
Sainsbury’s – Programmatic Tailoring: Driving fashion growth for Tu – PHD
TSB – Loan Rangers – Brainlabs
Unilever Australia – Word on the Streets: Ice cream makes headlines with the worlds first fun-gorithm – PHD

Promotional and Shopper Marketing

ODEON Cinemas Group, Disney, DisneyLife and SEA LIFE – Finding Dory
Very.co.uk
– Toy Testers: Growing Very’s sales and credibility in toys – Threefold

Search Marketing

Big Bus Tours – Big Bus Tours: Expanding around the world in less than 365 days – Oban International
Coopers Fire – Search Marketing Success – Rooster Marketing
Domino’s Pizza Group – EuroPizza – Brainlabs
Funky Pigeon – evenfunkierpigeon.com – Found
London Theatre Direct – Automating Bums on Seats – Brainlabs
Nissan – Intelligent Search – OMD

Social Media

BT Sport – #GoalsRecreated
The Economist – The Economist Social Media Strategy
Ikea – Meme Manuals – SapientRazorfish
KFC – KFC Dirty Louisiana – SapientRazorfish
Wellcome – Let’s #OutsmartEpidemicsm – Wellcome and Third City

User-led Design and Experience

BOXT – Zone
The Hawai’i Tourism Authority
– Discover Your Aloha – Expedia Media Solutions
Paddy’s Bathroom – Child’s Play: Driving up engagement with sensory branding – MMR Research Worldwide

Sponsorship and Partner Marketing

Aldi – Aldi Team GB Campaign – McCann
Fitness First – #WinTogether – MKTG
Universal Pictures – The Secret Life of Pets & Petplan – Brand Culture

Video

Arco – The Supply Chain Reaction – Born + Raised
BT Sport – #GoalsRecreated
Carlsberg UK – San Miguel: The San Miguel Rich List – Pablo London, OMD UK, Clifford French
Mars Chocolate – Maltesers: Look on the Light Side of Disability – AMV BBDO
Mondelez – Cadbury: Shared Moments and Memory Lane – AMV BBDO
MyVoucherCodes – #BudgetBuster – Frank PR

Special Masters

Best Use of a Small Budget

Comic Relief – RedOut for Red Nose Day: Raising the alarm – Comic Relief in-house team
Duchenne UK – World’s Strongest Boys – WCRS
Phrasee – Commercialising AI with humour, risk-taking and awesomeness
St John Ambulance – Making Baby CPR Unforgettable: How St John Ambulance Lived in the Nursery to Save Lives – BBH

Digital Transformation

Beano Studios – Beano digital network launch – Red Brick Road, House PR
BT – Consumer.com
PepsiCo – Mountain Dew’s Digital Strategic Framework & Global Content Calendar – Mountain Dew & XPLAIN for PepsiCo’s Mountain Dew Global Team
Thomson Reuters – Helping customers within the financial services industry with the challenges of regulatory demands

Market Disruptor

BOXT – ZONE
Channel 4, All 4 Audio Ad 4 You: Alien Covenant
– Innovid Cosabella, Cosabella Drives Major Sales with AI – Albert (created by Adgorithms)
Mention Me, The Refer-a-Friend Experts
Vodafone, Unilever, Barclays and more – Market Disruptor – Vidsy

Rising Star of the Year

Lesley Duncan, account director, Harvest Digital
Beth James, head of brand and culture, Delivery Hero
Ryan Maxwell, marketing manager, Extreme
Jessica McMahon, marketing and events planner, Informed Financial Planning
Jawad Safdar, performance partnerships manager, eCommerce, EE

Marketing Team of the Year

Aldi

BT Sport

Just Eat

MVF

The Times and The Sunday Times

Diversity and Inclusion Champion

Barclays – Diversity & Inclusion Career Initiatives – Bigdog Agency
BBC World Service & Oban International – BBC’s 100 Women: Sharing stories on the challenges, opportunities and experiences of women across the globe
Channel 4 – Rio 2016 Paralympics – 4Creative and OMD UK
JLL UK – Follow the rainbow-brick road
Lloyds Banking Group – Compose
Mars UK – Maltesers: Look on the Light Side of Disability – AMV BBDO
Sainsbury’s – Taste of the World – PHD Media & OMG Ethnic

Agency of the Year

Brainlabs

Croud

Momentum Worldwide

WCRS

Zone

CEO Award for Marketing

Aviva

BT Group

Easyjet

Just Eat

Brand of the Year

Amazon

Argos

Brewdog

Just Eat

Maltesers (Mars Chocolate)

Tesco

Yorkshire Tea

Visionary Marketer of the Year

Linda Boff, chief marketing officer, GE
Dan Brooke, chief marketing and communications officer, Channel 4
Barnaby Dawe, global chief marketing officer, Just Eat
Michele Oliver, vice president of marketing, Mars Chocolate UK
Marc Pritchard, chief brand officer, P&G
Aline Santos, global EVP of marketing and head of diversity and inclusion, Unilever

The Masters of Marketing awards are taking place on Tuesday, 3 October at Tobacco Dock in London. For more information, including how to book tickets, visit www.festivalofmarketing.com/awards

Source: Marketing Week