Fast Growing Startup Trouva Promotes An Independent Future

“I’m not going to bad mouth any of the mass market places, but they are convenience buys.

Lucy Ward, Trouva

Trouva

“I’m not going to bad mouth any of the mass market places, but they are convenience buys.

Lucy Ward, Trouva

Playing into the company’s purpose of helping independent shops on the high street “thrive, not just survive”, 85% of the ad focuses on the retailers’ bricks-and-mortar identity, while filming inside the shops shows how the boutique owners use the online part of the service.

READ MORE: 100 Disruptive Brands – Trouva on being the ‘antithesis’ of online shopping giants

Source: Marketing Week