From video to pictures to deep thoughts, Facebook needs people to keep posting original media. Unlike reposted news stories, it’s consumer content that engrosses other users — and keeps engagement levels high.
To that end, the social giant is rolling out a GIF maker, which turns users’ videos into the looping -- and oftentimes loopy -- media files.
A growing number of users can find the feature alongside options to add Snapchat-like face “masks,” frames and interactive filters. It is built directly into the camera of its flagship app.
Facebook debuted its new camera in late March, which added the option of augmenting photos and video with silly filters and editing effects. Like Snapchat -- which has recently inspired most of Facebook’s new features -- the new camera also includes “reactive effects.” It allows users to augment environmental changes around them.
Among other campaigns, Facebook is employing the camera feature to promote a number of feature films, including "Alien: Covenant," "Despicable Me 3," "Guardians of the Galaxy Vol. 2," "Power Rangers," "Smurfs: The Lost Village" and "Wonder Woman."
“Facebook’s users are captivated by videos on the platform,” eMarketer forecasting analyst Monica Peart noted in a recent report. “Video, both live and recorded, is a key driver of growing user engagement and advertiser enthusiasm.”
Source: Media Post Social