U.S. consumers bought more bottled water than soda in 2016 for the first time ever, but Coca-Cola and Pepsi Co. will be fine.
Consumption of bottled water reached 39.3 gallons per capita last year, surpassing the 38.5 gallons of soda per capita consumed, according to data from the Beverage Marketing Association. Per capita consumption of water was at 36.5 gallons, with soda at 39 gallons, in 2015.
Dollar sales of soda still outpaced bottled water sales. Soda generated $39.5 billion, and bottled water came in at $21.3 billion, the Wall Street Journal reports.
As health concerns about sugar intake drove consumers away from soft drinks during the past several years, Coca-Cola and Pepsi began dominating the bottled water market. Together, the two soda giants account for 26 percent of all bottled water sales.
Nestle sold the most bottled water out of all other providers, capturing 23 percent of the sales by volume, which makes sense when you consider the company.
Coca-Cola markets the most popular bottled water brand, Dasani, as well as the more expensive, luxury brands Glacéau and smartwater, and Pepsi sells Aquafina and LIFEWTR.
Despite the increasing market share of bottled water products, Coca-Cola expects a decline in profits this year due to declining demand for soda in the states, Reuters reported in February.
The data on bottled water includes carbonated, unsweetened water and probably the boxed water products popular with some celebrities, and the soda category does not include carbonated energy drinks.
Republished by permission. Original here.
Water Bottle Photo via Shutterstock
Source: Small Business Trends