Content Creators: Enough with The Boring By @belllindsay


By Lindsay Bell


Those of us who work in digital marketing and communications instinctively know what the word means.

But, take a poll (even a non-scientific Facebook poll!) and you will find content means many different things to many different people.

For example, according to Wikipedia

…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. Content can be delivered via many different media including, but not limited to, the internet, television, and audio CDs, books, magazines, live events, such as conferences and stage performances, etc. The word is used to identify and quantify the information we receive through various formats and genres as manageable value-adding components of useful media to the target audience.

Phew. That’s a mouthful, right?

But here’s the thing:

Which leads me to a man who might have been one of the most NON-BORING content creators to ever stick a hand in a sock: Jim Henson.

If you don’t know the backstory, Sesame Street was born from a 1966 Manhattan dinner party

The original series has been televised in 120 countries. More than 20 international versions have been produced, and Sesame Street has received more Emmy Awards than any other program

Ok, let’s go back to the beginning, before all the accolades and awards: An eight-foot tall canary, a grouchy garbage can dweller, an invisible (but not) Snuffleupagus, and The Martians

What? Youhaven’t experienced the absurdity—yet sheer brilliance—of Henson’sMartians? Go back and click the link. Go on. Do it now. I’ll wait.

Seriously? I’m not sure what they were smoking at that dinner party, but hey, it was the sixties. Either way, that, my friends is what you call NOT BORING.

See, Henson realized early on that children are frighteningly smart and scathingly direct, twisted little creatures.

And that they get bored easily.

Source: SpinSucks