Category: Leadership

Leadership

Thomas Barta You Should Never Ask for A Promotion

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/thomas-barta-you-should-never-ask-for-a-promotion/"></div>Not long ago, I spoke at one of Europe’s largest technology conferences. The hall was crowded, full of tech-savvy marketers. After my keynote, a young marketer …
Leadership

Measuring The ROI of Leadership Development 5 Tips

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/measuring-the-roi-of-leadership-development-5-tips/"></div>iStock Most companies understand the benefits of leadership training and development programs. In fact, in a recent survey of more than 500 executives, 27 percent of …
Leadership

Are You Different

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/are-you-different/"></div>ColiN00B / Pixabay I’m constantly amazed at the “sameness” of the majority of the prospecting I see. We inundate our prospects and customers with emails, social …
Leadership

4 Surprisingly Effective Methods for Influencing

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/4-surprisingly-effective-methods-for-influencing/"></div>Shutterstock Influence is a concept that exists at the very core of effective leadership. The use of management controls and standard operating procedures (SOPs) can take …
Leadership

Technology is No Substitute for Building Better Salespeople

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/technology-is-no-substitute-for-building-better-salespeople/"></div>Mistakes are being made. One of the biggest is the substitution of technology for the things that produce real results. This substitution, or more accurately, the …
Leadership

Thomas Barta Being An Authentic Leader May Be Harder Than You

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/thomas-barta-being-an-authentic-leader-may-be-harder-than-you/"></div>Patrick Barwise and I consider ourselves lucky. Reviews for our book, The 12 Powers of a Marketing Leader, were pretty positive. Well, we’ve conducted the world’s …
Leadership

Transformational Leadership Can Turnaround A Sinking Company

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/transformational-leadership-can-turnaround-a-sinking-company/"></div>12019 / Pixabay When companies face stiff competition that’s eating into their market share and dwindling their sales and profits, most CEO’s first instinct is to …
Leadership

Leadership and Empathy

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/leadership-and-empathy/"></div>geralt / Pixabay Surprisingly, one of the characteristics I see too many managers lacking is empathy. One would think otherwise, after all, most sales managers have …
Leadership

Measure The ROI of Leadership Development

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/measure-the-roi-of-leadership-development/"></div>danymena88 / Pixabay Most companies understand the benefits of leadership training and development programs. In fact, in a recent survey of more than 500 executives, 27 …