Category: Google

Google

Brace Yourself The Benefit and Shock of Analyzing Googlebot

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/brace-yourself-the-benefit-and-shock-of-analyzing-googlebot/"></div>I recently started helping a site that was negatively impacted by the May 17 algorithm update. The site had been surfing the gray area of quality …
Google

Google Sainsburys Apple Everything That Matters This Morning

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/google-sainsburys-apple-everything-that-matters-this-morning/"></div>More must be done about extremist content online, says Google Google says more needs to be done to handle extremist content online, as it announces four …
Google

Verizon Closes Yahoo Deal Announces Layoffs

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/verizon-closes-yahoo-deal-announces-layoffs/"></div>Verizon closed its $4.5 billion acquisition of Yahoo’s core business this week and with it came Yahoo CEO Marissa Mayer's resignation and news of layoffs. Reuters …
Google

Case Study How Adwords Life Events Targeting

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/case-study-how-adwords-life-events-targeting/"></div>For many years now, Google has been stressing the importance of winning so-called micro-moments. These are the times when consumers are researching and considering a purchase. …
Google

5 Mistakes Killing Your Retargeting Campaigns

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/5-mistakes-killing-your-retargeting-campaigns/"></div>What is retargeting? Mistake #1. Segmentation Mistake #2. Recency Wasting your budget by serving too many ads to customers who have a short conversion path, or …
Google

Updates From Skype Xero and More Small Business

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/updates-from-skype-xero-and-more-small-business/"></div>Among the many tools you use for your small business, you probably include some big names like Skype and Xero. And both of those products got …
Google

Prepare for Changes To Adwords Enhanced Cpc

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/prepare-for-changes-to-adwords-enhanced-cpc/"></div>by David Grow , Op-Ed Contributor, 43 minutes ago An automated bidding strategy within Google AdWords, Enhanced CPC (ECPC) has been around for several years. The …
Google

Biggest Analytics Lies and How To Spot Them

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/biggest-analytics-lies-and-how-to-spot-them/"></div>Analytics tells a story. A story about where your sales are coming from, who is buying your products and which marketing channels are bringing in the …
Google

Search In Pics Marissa Mayers Yahoo Birthday

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/search-in-pics-marissa-mayers-yahoo-birthday/"></div>In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they …
Google

Amazon Vodafone Disruptive Brands 5 Things That

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/amazon-vodafone-disruptive-brands-5-things-that/"></div>Amazon enters the top 5 most valuable brands ranking for the first time Amazon’s ‘be everywhere’ approach appears to be paying off as it saw its …