Category: Advertising

Advertising

with Its Latest Racist Ad Dove May Have Wrecked 13 Years of

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/with-its-latest-racist-ad-dove-may-have-wrecked-13-years-of/"></div>Source: Business Insider SG<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic …
Advertising

Dont Let Programmatic Whitelisting Go Wrong 10 09 2017

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/dont-let-programmatic-whitelisting-go-wrong-10-09-2017/"></div>by Jordan Brumer , Op-Ed Contributor, 36 minutes ago Analytics and innovative ad formats make whitelisting a powerful tool that should not be ignored.But that's making …
Advertising

Match Your Content To Your Sales Funnel

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/match-your-content-to-your-sales-funnel/"></div>We’d all like to believe that the consumer journey is simple and straightforward—that a buyer sees your product advertised somewhere, visits your website, and places and …
Advertising

Understanding Header Bidding

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/understanding-header-bidding/"></div>To understand how ad buyers are implementing header bidding, it’s critical to have foundational knowledge of what header bidding is and how it works. At its …
Advertising

What You Need To Know In Advertising Today Singapore

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/what-you-need-to-know-in-advertising-today-singapore/"></div>Source: Business Insider SG<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic …
Advertising

LGBTQ Community Least Well Represented In Advertising

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/lgbtq-community-least-well-represented-in-advertising/"></div>British consumers believe the LGBTQ+ community is portrayed least accurately in advertising, with many consumers questioning the authenticity of brands’ commitment to social diversity. The research, …
Advertising

Why Some Brands Are Still Refusing To Advertise on Youtube

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/why-some-brands-are-still-refusing-to-advertise-on-youtube/"></div>Marie Curie has still not returned to advertising on YouTube after being caught up in the brand safety scandal earlier this year because despite the work …