Category: Advertising

Advertising

Nexstar Buys Ad Tech Co Lkqd Technologies for 90 Million 12

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/nexstar-buys-ad-tech-co-lkqd-technologies-for-90-million-12/"></div>by Wayne Friedman , 50 minutes ago Nexstar Media Group is moving further into the digital space, acquiring video ad-tech company LKQD Technologies for around $90 …
Advertising

2018 Local Ad Spend To Top 151b 12 07 2017

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/2018-local-ad-spend-to-top-151b-12-07-2017/"></div>by Laurie Sullivan @lauriesullivan, 42 minutes ago BIA Kelsey forecasts that U.S. local advertising will reach $151.2 billion in 2018 -- up from $140.9 billion this …
Advertising

2018 Local Ad Spend To Top 151b 12 07 2017

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/2018-local-ad-spend-to-top-151b-12-07-2017/"></div>by Laurie Sullivan @lauriesullivan, 42 minutes ago BIA Kelsey forecasts that U.S. local advertising will reach $151.2 billion in 2018 -- up from $140.9 billion this …
Advertising

Apple Search Ads Let Developers Pay Per Install 12 06 2017

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/apple-search-ads-let-developers-pay-per-install-12-06-2017/"></div>by Laurie Sullivan @lauriesullivan, 16 minutes ago Apple has introduced a pay-per-install advertising product called Search Ads Basic to give App Store developers an easier way …
Advertising

Majority of Christmas Toy Catalogues Play To Gender Stereotypes

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/majority-of-christmas-toy-catalogues-play-to-gender-stereotypes/"></div>With the Advertising Standards Authority (ASA) introducing new rules to crackdown on gender stereotypes in advertising and the likes of Unilever making bold changes to improve …
Advertising

Youtube Targets 10 000 New Staff To Tackle Troubling Content

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/youtube-targets-10-000-new-staff-to-tackle-troubling-content/"></div>YouTube’s CEO Susan Wojcicki has unveiled further measures to battle unsuitable content after it found itself in hot water once again – this time for allowing …
Advertising

Complex Networks Promotes Video Execs Teams with Popsugar for

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/complex-networks-promotes-video-execs-teams-with-popsugar-for/"></div>by Sara Guaglione , 69 minutes ago Complex Networks has promoted three executives to oversee its video efforts and content development. General manager of video production, …
Advertising

5 Reasons Marketing Budgets Will Drop In 2018

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/5-reasons-marketing-budgets-will-drop-in-2018/"></div>Recent research from Stamford, Connecticut—based Gartner appears to suggest that the growth in marketing budgets many organizations have experienced over the past few years is stalling …
Advertising

5 Killer Stats To Start Your Week Marketing Week

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/5-killer-stats-to-start-your-week-marketing-week/"></div>1. Marketers want more control over programmatic 84% of advertisers want more control over their programmatic advertising. 63% say they struggle to get data transparency, while …