Category: Advertising

Advertising

Asne No Longer Tracks Newsroom Head Counts 10 19 2017

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/asne-no-longer-tracks-newsroom-head-counts-10-19-2017/"></div>by Erik Sass , Staff Writer @eriksass1, 48 minutes ago The last decade has seen a steady erosion in the number of media industry benchmark reports …
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Balancing Owned Earned and Paid Media Aint Easy 10 18 2017

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/balancing-owned-earned-and-paid-media-aint-easy-10-18-2017/"></div>by Cory Treffiletti , Featured Contributor, over 1 hour ago In marketing circles, the current construct for developing a strategy revolves around paid, earned and owned …
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Wsj Good Things Come To Those Who Dont Wait 10 18 2017

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/wsj-good-things-come-to-those-who-dont-wait-10-18-2017/"></div>by Larissa Faw , 48 minutes ago The Wall Street Journal and its agency, The&Partnership, are introducing the “Good Things Come To Those Who Don’t Wait" …
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Why Different Video Ad Channels Require Different Success Metrics

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/why-different-video-ad-channels-require-different-success-metrics/"></div>Source: eMarketer<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter …
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Vea Snacks Sponsors Year Long Ny Times Journalism Residency

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/vea-snacks-sponsors-year-long-ny-times-journalism-residency/"></div>by Karlene Lukovitz @KLmarketdaily, 15 minutes ago In a notable variation on advertiser/media relationships, Mondelez International’s Véa snacks brand is sponsoring a year-long “journalism residency” at …
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Mobile Dominates Internet Ad Spend 10 15 2017

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/mobile-dominates-internet-ad-spend-10-15-2017/"></div>by Larissa Faw , 77 minutes ago More than half (53%) of all internet ad spend will go to ads viewed on mobile devices in 2017. …
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Tumis Cdo Answers 4 Questions for Digital Innovators

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/tumis-cdo-answers-4-questions-for-digital-innovators/"></div>Charlie Cole, chief digital officer of Tumi, has been overseeing and developing the luggage and travel accessory brand’s global e-commerce and digital platforms since 2015. When …
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Bullseye Strategy Wins Financial Services Account 10 13 2017

<div class="at-above-post-cat-page addthis_tool" data-url="http://socialracemedia.com/bullseye-strategy-wins-financial-services-account-10-13-2017/"></div>by Steve McClellan @mp_mcclellan, 36 minutes ago Bullseye Strategy has been selected for digital marketing duties by Carolina Financial Group. According to CFG it was looking …