Advertise Before It’s Too Late Literally

Consumers are most receptive to online advertisers from 3 a.m. to 6 a.m. according to a YuMe study. That data must be of immense interest to the handful of people who are actually up at that time of the day, which this new research confirms is a very small group.

The message seems to be: Please, don’t bother me. But the message apparently also is, you can bother me in the wee hours of the morning because at that time the bombardment of messages has not become totally overwhelming.

The YuMe study is part of its Publisher’s Guide to the Universe, and for this part of it, YuMe sampled 7,000 participants asked to put down in a diary their viewing experience from the day before. A second part picked on 3,600 participants to look deeper at what kinds of ads they watch and how they most like to receive them.

It has a lot of useful things that make you go hmmm. Like: Millennials watch in greater numbers in the early evening, around 5 or 6 p.m., then flat line until after 9, when things spike dramatically.

Consumers are most receptive to online advertisers from 3 a.m. to 6 a.m. according to a YuMe study. That data must be of immense interest to the handful of people who are actually up at that time of the day, which this new research confirms is a very small group.

The message seems to be: Please, don’t bother me. But the message apparently also is, you can bother me in the wee hours of the morning because at that time the bombardment of messages has not become totally overwhelming.

The YuMe study is part of its Publisher’s Guide to the Universe, and for this part of it, YuMe sampled 7,000 participants asked to put down in a diary their viewing experience from the day before. A second part picked on 3,600 participants to look deeper at what kinds of ads they watch and how they most like to receive them.

It has a lot of useful things that make you go hmmm. Like: Millennials watch in greater numbers in the early evening, around 5 or 6 p.m., then flat line until after 9, when things spike dramatically.

Source: Media Post Mobile