When it comes to building your own website, there are seemingly plenty of options for anyone to get a website up and running with no programming experience required. Plenty of DIY website builders claim to make setting up new websites quick and easy. In reality, choosing to use a DIY website builder for your website may not be the best choice. Below are 9 reasons we have compiled that should make you think twice before going with a DIY website builder.
You don’t own your website
When you use a DIY website builder, although you have invested time in content and design, you don’t actually own your website. You are beholden to the DIY website creator to host it. Therefore, if the DIY website builder you used goes down or out of business, so does your website. This leads us onto our second point…
You’re stuck with them
Once you’ve developed your site with a DIY website builder, you rely on them staying in business for your website to stay afloat. Most DIY website builders do not have any reliable way to port your website anywhere else. If you suddenly find a better hosting deal elsewhere, it’s not as simple as transferring your website across. You’ll probably have to start from scratch again.
They’re not as easy as they claim
Most DIY website builders claim to make developing websites easy, advertising a drag and drop interface. The truth is, this style of developing websites only really works well within a defined block of templates. If you wish to break out of that style and develop something more unique, you will soon find yourself running into barriers. Your creativity is entirely bound to the limitations of their website builder.
Single page designs hurt SEO
A lot of DIY website builders only offer single page websites that are built to look like they have multiple pages through fancy transition effects. There’s some debate over whether single page websites are good for SEO or not, often you can only optimise well for one keyword per page. If your site is so incredibly focused that a single keyword will do then that’s fine, but for most businesses who offer more than one service, a single page website is detrimental to your SEO.
Your site looks the same as everyone else
People will rarely stray away from the most popular default templates offered. As more people use the service, those templates get seen more often and all websites using them start to feel ‘samey’. You want to avoid this wherever possible, because your site will get lost in the pile of same looking websites. Entirely bespoke and unique websites stand out for being so different.
Incompatible with analytics tools
When you build a website using a DIY website builder, you are beholden to them for all your analytics tools. You can’t use industry standard tools like Google Webmaster Tools but instead rely on any reporting and analytics functionality that might be included with a DIY website builder. Since analytics is only a part of their service, whatever they offer is highly unlikely to be as good as the tools teams at Google work on full time and offer for free. It also means you can’t use any other analytics tools you might find and like across the internet.
You can’t implement all your ideas
You can do virtually anything on the internet these days with the right knowledge, but you can’t with a DIY website builder. Since you don’t have access to any code, you must rely on their UI to make any changes. Can’t do something using their UI? Then you probably can’t have it on your website.
You don’t control your costs
Most DIY website builders lump hosting, domain names and using their DIY website builders all into the same bill. When you own your own website, you can split your costs by going with different companies for hosting, development and domain name to get the best and cheapest options for each.
DIY website builders are pricey
DIY website builders aren’t cheap. Since you are trapped into their platform once you start, they can raise prices whenever they want and your only choice is to pay or start again elsewhere.
DIY website builders do work. However, investing time and money is a professionally designed website will give more opportunity to grow, target customers and stay competitive. DIY website builders simply give you less control of your online presence.