5 Killer Stats To Start Your Week Marketing Week

1. Consumers want more control over their data

The majority (80%) of consumers would like more control over what brands do with their data. And 58% agree to terms and conditions without properly reading them – that figures climbs to 70% of consumers aged 18 to 24.
Some 65% of consumers believe their data is of value to companies, but are unaware of how to use this to their advantage. And 71 % of consumers aren’t aware of GDPR.

Source: Mindshare

2. ‘Made in Britain’ label important to UK consumers

Three in four Brits say a ‘Made in Britain’ label would make them more likely to buy a product. More than a third (39%) of UK consumers feel more positively about British brands following the Brexit vote.
Three in five Brits describe British products as ‘quality’, compared to almost 50% of Americans. Some 40% of US consumers say they would be more likely to buy a product with a ‘Made in Britain’ label.

Source: Attest

3. Consumers are moving away from traditional banking

More than half (53%) of consumers are already using or willing to move to an online or mobile-only bank.
The most popular reasons for moving include online experience and functionality (58%), more attractive finance rates or fees (29%) and better quality of service (28%).
However, 56% will remain loyal to their bank if they are sent customised offers, while 41% don’t know how their data is being used by banks, and 29% are concerned about how it is being used.

Source: Relay42

4. Shopper purchasing confidence hits lowest level in more than two years

Only 47% of consumers feel it will be a good time to buy things they may want or need over the next year, compared to 53% before Brexit.
Consumer confidence in the UK stayed at 99 in the third quarter of 2017. However, the level has fallen from a high of 106 just after the Brexit vote. A score over 100 indicates degrees of optimism, below 100, degrees of pessimism.

Source: Nielsen

5. UK households to spend £20bn this Christmas

The average British household spends £726 celebrating Christmas. Gifts for loved ones represent just over half of households’ Christmas expenditure, with an anticipated average spend of £372.
This is followed by £168 for food and drink, socialising (£103) and buying a Christmas tree, decorations, and Christmas experiences (£83).
But how are Brits footing the bill? Two thirds (68%) will cover most of the cost out of their salary, 24% put money aside throughout the year and 18% will use a credit card for some of their spending.

Source: GoCompare Money

Source: Marketing Week

5 Killer Stats To Start Your Week Marketing Week

1. Marketers want more control over programmatic

84% of advertisers want more control over their programmatic advertising.
63% say they struggle to get data transparency, while 66% don’t think they get enough financial transparency
A lot of marketers have talked about wanting to manage their programmatic advertising in-house but currently just 1.4% actually do.

Source: Infectious Media

2. Digital influencers are most popular for brand endorsements

61% of brands have worked with digital influencers in the past 12 months. This compares to 57% for singers or musicians, 51% for TV actors and 49% for models.
While 44% agree digital influencers will be the best option for endorsement opportunities in the near future.
Brands achieved an average return of £17.21 for every £1 spent on talent-led campaigns in 2017.

Source: Celebrity Intelligence

3. Consumers don’t feel in control of their data

62% of UK consumers don’t feel in control of data collected and stored about them by websites
67% also believe they have been signed up to a mailing list without permission
The vast majority (92%) would report a company if they thought they were misusing their data. However a large proportion (60%) were unsure who to report this to.

Source: BroadbandGenie

4. Trust in internet use on the rise, but not for digital news

Digital news did not experience the same level of growth in trustworthiness as other internet use categories.
The Guardian was among traditional newspapers which retained its trust ratings, while users ranked social media as their second favourite news source behind newspapers.
But only 14.9% of British users said they used social media to read news about a given topic. And Twitter copped criticism for earning the lowest trust rating (40%).

Source: JIN

5. Brits’ hunger for big purchases plummets

Brits’ propensity to spend money on big ticket items such as electricals, fell six points to a score of -6 in November. This time last year the figure was 11 points higher at a score of 5.
Joe Staton, head of market dynamics at GfK: “Many retailers will be hit by the slowdown in consumer spending as households begin to feel the pinch and cut-back on their budgets. The confidence trajectory is unquestionably negative and sadly no amount of tinsel or baubles will change it.”

Source: GfK

Source: Marketing Week

5 Killer Stats To Start Your Week Marketing Week

1. UK ad spend better than expected

UK ad spend is set to hit £18.9bn in 2017, a 5% increase on last year
It is expected to rise 4.8% to £19.8bn in 2018.
Digital advertising is expected to hold a 60% share of UK ad investment in 2018, due to: rising digital audiences, the growth of ecommerce and a preference among marketers for driving near term ROI.

Source: GroupM

2. UK online sales growth stalls

Online share of grocery and FMCG sales has reached 7.5% in the UK – the highest share in Europe.
But growth is stalling as the market matures. The UK e-commerce growth rate is 7.6%, down from 9.8% last year.
This compares to a global increase of 30%.
Online purchases now account for 4.6% of all FMCG sales worldwide.

Source: Kantar Worldpanel

3. The value of consumer data

UK consumers value their data at £254 per year on average, while US consumers value it at £183.
Despite the price tag, many consumers feel uninformed about their data – 51% of UK respondents and 31% of US consumers say they do not feel informed enough to value their data.
62% were not aware their data was encrypted and could not be used to identify them as an individual. Just 18% understood what data was being gathered for advertising purposes.

Source: LoopMe

4. Readers’ relationship with publishers has an impact on advertising

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, suggesting concerns around brand safety may be misunderstood.
A study compared the conscious and subconscious reactions of 4,370 people, who were served ads on websites either with or without publisher branding. It revealed that ads on the publisher-branded sites increased consideration for the advertiser by 60% compared to the ads on the site without publisher branding.
For readers with a close relationship to the publisher, consideration for the advertiser was 152% higher than among those who saw the ads on the site without publisher branding.

Source: Inskin Media, Research Now and Conquest Research

5. TV is the best medium for product launches

TV draws the most attention for new product launches. 44% of Brits say they first notice new products when they appear on TV, far higher than social media (12%) and online ads (9%).
Only one in eight people actually become aware of launches via social media, and just over one fifth (22%) of them share the information online.
Worryingly, 61% of UK consumers are not aware of any new launches from the past 12 months at all. Plus, only 3% believe celebrity endorsement makes launches stand out, and just 7% say they noticed a launch because a celebrity or influencer mentioned it.

Source: Five by Five

Source: Marketing Week

5 Killer Stats To Start Your Week Marketing Week

1. The Digital Thriopoly

Baidu, Alibaba and Tencent have a stranglehold on the Chinese digital ad market, the second biggest in the world and one where the biggest global players – Google and Facebook – have very little presence.

The three firms account for 62% of the Chinese market and 15% of digital revenues globally. Google and Facebook will capture 49% of digital ad spending this year.

Source: eMarketer

2. Is new tech creepy or cool?

New research shows UK consumers are open-minded about retailers incorporating more technology into the shopping experience.

Payment by fingerprint scanning, voice-activated search and interactive changing rooms were considered most ‘cool’.

The most creepy technologies were using AI to order products, in-store facial recognition, robots guiding shoppers to products and AI-led customer service.

Source: RichRelevance

3. Consumer confidence takes a tumble

Consumer confidence has slumped in the wake of the General Election, falling by 5 points to –10 in June.

All the measures decreased, with propensity to make a major purchase dropping 8 points to 1, a concern for retailers.

Source: GfK

4. Consumers want more from brands in return for their data

71% of British consumers do not think it is worth sharing their personal data with brands and 48% don’t feel it will be treated with respect.

Just 28% say retailers remember what they have bought before, while only 30% get personalised product recommendations.

Source: ICLP

5. Consumers are conflicted over loyalty

Consumers are conflicted over staying loyal to brands, with 55% saying they tend to use the same brands/shops/sites without looking for alternatives but 81% saying they are willing to spend time researching to get the best deal.

Some 46% say they find it hard to know which brands to trust and most want loyalty rewards to be more relevant.

Source: DMA

Source: Marketing Week