10 Things In Advertising You Need To Know Today

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Colorado Rockies

Good morning. Here’s everything you need to know from the world of advertising today.

1. Facebook plans to stream live Major League Baseball games this season. The first of 20 broadcasts in the U.S. begins tonight at 7:10 featuring the Reds and the Rockies.

2. Despite streaming’s growth and falling ratings, advertisers just can’t quit TV. Here are four surprising reasons why.

3. Twitter has hired an ad tech veteran to beef up its advertising products. Bruce Falck, who recently served as CEO of the ad-buying-software firm Turn, will look to help Twitter reverse its recent ad revenue slowdown, reports the Wall Street Journal.

4. Google made a big show of its push into augmented reality at its I/O conference this week. The company’s long-gestating Tango product is getting closer to running on more Android phones.

5. Pinterest is providing advertisers more data. Brands have been clamoring for more transparency into how their Pinterest ads have been performing, reports Adweek.

6. Verizon has delayed a specially developed commercial for “Saturday Night Live.” The ad, which was scripted by SNL’s staff, may appear next season, reports Variety.

7. The CW rolled out another super hero series, as well as a reboot of the 1980s soap “Dynasty” at its upfront event in New York Thursday. That event wrapped up a week of presentations to ad buyers, reports Campaign.

8.Former Fox News CEO Roger Ailes has died. The controversial media figure, who was ousted from the network last summer, was 77.

9. Longtime Fox News anchor Megyn Kelly said an army of women help lead to Ailes’ takedown. Kelly, who recently joined NBC, discussed her relationship with Ailes in her recent memoir.

10. Despite Facebook’s video growth, YouTube is still the best place for publishers to make money. Media companies are patiently awaiting for Facebook’s video ad business to take off, reports Digiday.

Source: Business Insider SG

10 Things In Advertising You Need To Know Today

Andrew Lipovsky/NBC

Jimmy Fallon and Donald Trump.

Good morning. Here’s everything you need to know from the world of advertising today.

1. Google held its I/O developer conference this week, and announced Google Lens object recognition tech, expanded its Siri rival Assistant to iPhone, and hands-free calling on the Google Home smart speaker. Google Lens uses your phone camera to identify objects, and it can even connect to WiFi by reading a router password.

2. Facebook was fined €110 million ($122 million) by the European Commission because it underplayed the privacy implications of its WhatsApp acquisition. Facebook had wrongly told the commission that it couldn’t match its own users with WhatsApp user accounts automatically.

3. Ad tech firm Rubicon Project has launched a counter-claim against The Guardian, claiming the newspaper breached its contract by letting other third parties sell its inventory. The Guardian originally launched a suit against Rubicon Project in March.

4. Facebook’s entry into TV advertising seems to bit hitting a wall. Media companies are suspicious of the social network, slowing down its plans to launch an over-the-top ad service.

5. “Tonight Show” host Jimmy Fallon has said he’s “devastated” about the way viewers responded to his light-hearted interview with Donald Trump last year. Fallon’s ratings subsequently tanked, while his more politically minded rival, Stephen Colbert, began to close the gap with his “Late Show” on CBS.

6. Like just about everyone else at the TV upfronts, CBS took a potshot at Google over its brand safety issues on YouTube. According to AdAge, the network showed a YouTube video clip of a sinking ship — which then had an ad for a cruise line running along the bottom of the screen.

7. The UK’s data watchdog will investigate British political parties about the way they use targeting ads on social media. The ICO wants to shine a light at how voter data is used in election campaigns.

8. There are now 2 billion devices on the planet running Google’s Android. There are 700 million devices running iOS by comparison.

9. Twitter has added new privacy controls which tell users how they’re being targeted by advertisers. People can now see what kinds of advertisers target them, and what topics Twitter thinks they’re interested in.

10. US household debt is higher than it was before the financial crisis in 2008, suggesting people are feeling confident enough to borrow money again. Total debt climbed to $12.73 trillion in the first quarter.

Source: Business Insider SG

10 Things In Advertising You Need To Know Today

Jelly

biz stone launches jelly

Twitter cofounder Biz Stone.

Good morning. Here’s everything you need to know from the world of advertising today.

1. The TV upfronts continues stateside and ABC, like NBC on Monday, has resurrected some classic shows to keep advertisers interested. The network announced a reboot of “Roseanne” and a comeback for “American Idol” on Tuesday.

2. Facebook is refunding cash to marketers after admitting to another measurement error. This time, Facebook wrongly reported how many people clicked through to an advertiser’s site or app through its video carousel ad units.

3. Twitter cofounder Biz Stone is rejoining the company after a six-year absence. Stone sold his startup Jelly to Pinterest, and will now “guide the company culture” at Twitter.

4. The lawyer who helped exposed sexual harassment at Fox News has said its parent company, 21st Century Fox, is “not fit” to take over Sky. Lisa Bloom represents three women now suing Fox, and met Ofcom last week to oppose the deal.

5. Advertisers are pulling back from targeting US Latinos in case they offend supporters of Donald Trump, according to a trade group representing Hispanic agencies. The group said it had seen four businesses dial down Hispanic marketing efforts since Trump became president, according to The Financial Times.

6. Instagram copied Snapchat again, this time by adding 3D filters which people can superimpose onto their faces in selfies. The virtual effects include a flower crown and rabbit ears among others, but there are no plans to open these up for advertisers yet.

7. Google is going to show off a new headset at its I/O developers event this week, according to Variety. Unlike the Oculus Rift headset, the device is reportedly mobile, meaning it doesn’t need to be wired to a PC to work.

8. Facebook’s attempts to flag fake news on its platform might be exacerbating the problem. One fake news producer said the company’s attempts to discourage people from sharing one of his false stories actually drove up traffic.

9. McDonald’s will pull an ad about a child and his dead father. The fast food giant will now no longer show the spot, after apologizing earlier this week.

10. In a neat collaboration with the Alzheimer’s Research UK, Shazam had trouble recognizing certain songs. The app took time to remember songs people asked it to identify and, when it did, invited people to donate.

Source: Business Insider SG

10 Things In Advertising You Need To Know Today

Frederick M. Brown/ Getty Images

HBO’s John Oliver.

Good morning. Here’s everything you need to know from the world of advertising today.

1. Fox and NBC went on the offensive against digital during the TV upfronts on Monday. Both are partnering with analytics firm Moat to guarantee ad viewers on both TV and digital.

2. NBC slammed Google and its brand safety problems during its upfront presentation. Chairman of ad sales Linda Yaccarino said advertisers “never have to worry about showing up next to something objectionable” with TV ads.

3. Snapchat is making its new camera effects available to advertisers. Brands can buy targeted Lenses for a specific location for the first time, and World Lenses, which show virtual effects superimposed on the real world.

4. Hackers have got hold of “Pirates of the Caribbean: Dead Men Tell No Tales” and are threatening to release it early unless Disney pays up. Disney CEO Bob Iger said the company was working with federal investigators.

5. McDonald’s has said sorry for upsetting people with an ad showing a boy discovering something in common with his dead father — a shared love of the chain’s Filet-O-Fish. People felt the ad exploited child bereavement.

6. AB InBev is investing $2 billion into its own operations to fight back against rising competition from craft beer and soft drinks. According to AdAge, the brewer will spend the money branching out into sparkling water, tea, and on its own craft beer brands.

7. Kelvin MacKenzie, former editor and columnist at British newspaper the Sun, has now left after comparing mixed race footballer Ross Barkley to a gorilla. The furore happened as another entity controlled by the Murdoch family, 21st Century Fox, tries to buy the rest of Sky.

8. Facebook has been fined €150 million ($165 million) in France for “unfair” user tracking, and collecting user data without a “legal basis”. Commission Nationale de l’Informatique et des Libertés said Facebook didn’t give people sufficient warning.

9. YouTube TV has added more TV channels like BBC America, AMC, and IFC among others. YouTube TV is a paid service that lets you watch live and recorded TV, and it’s yet another way for people to ditch expensive cable services.

10. HBO comic John Oliver has upped his efforts to lobby the FCC to keep strong net neutrality rules. Chairman Ajit Pai plans to overturn current rules, and Oliver established gofccyourself.com so people could flood the FCC with comments.

Get the latest Google stock price here.

Source: Business Insider SG

10 Things In Advertising You Need To Know Today

US Marine Corps

The US Marine Corps has shown a female marine in combat for the first time in an ad.

Good morning. Here’s everything you need to know from the world of advertising today.

1. It’s the US TV upfronts this week, where networks will try and sell their wares at a time when people are ditching cable packages. NBC is trying to lure in advertisers by reviving “Will and Grace,” which hasn’t been on screens for the last decade.

2. Dentsu Aegis’ profit growth has slowed after its EMEA business slowed down. First quarter profits grew 3.1%, compared to 10.7% a year ago, according to Campaign.

3. Google will remove ads from individual pages that violate its brand safety rules, but not entire sites. The rule change will probably benefit smaller publishers which suffer when ads are pulled from their whole site.

4. The US chain restaurant business is in serious decline, with sales dropping and some outlets filing for bankruptcy. Experts think consumers have too many options.

5. Aldi has a billion-dollar expansion plan for the US, and that should terrify Walmart. The discount supermarket will slash prices, expand its footprint, and add 400 stores by the end of the year.

6. Heineken has launched a non-alcoholic beer called “Heineken 0.0”, because more people want beer that won’t get them drunk. The European market for non-alcoholic drinks grew 5% between 2010 and 2015.

7. Snapchat’s parent company Snap actually beat on earnings, according to some analysts. Analysts affiliated with Snap’s underwriters gave lower revenue forecasts averaging $138.4 million, and Snap’s revenue came in at $149.6 million.

8. Twitter’s director of media product Jinen Kamdar has left the company to become BuzzFeed’s vice president of product. He had been at Twitter since 2010.

9. The Guardian is about to make as much revenue from paying members as advertising. Editor Katherine Viner told The Financial Times that the newspaper has 230,000 members who pay at least £5 a month, plus 185,000 digital and print subscribers, and 190,000 one-off contributors.

10. The US Marines have released an ad starring a female Marine to try and change the perception that it’s the least welcoming branch of the armed forces. The shows a female Marine moving through ice-cold water in full combat gear.

Get the latest Google stock price here.

Source: Business Insider SG

10 Things In Advertising You Need To Know Today

Thomson Reuters

FILE PHOTO: Thailand's King Maha Vajiralongkorn Bodindradebayavarangkun is seen at the monument of King Rama I after signing a new constitution in Bangkok, Thailand April 6, 2017. REUTERS/Athit Perawongmetha

Thailand’s King Maha Vajiralongkorn Bodindradebayavarangkun.

Good morning. Here’s everything you need to know from the world of advertising today.

1. French media giant Vivendi has made an offer to buy a $2.56 billion controlling stake in media agency group Havas from its chairman Vincent Bolloré. Bolloré also owns a controlling 20% stake in Vivendi, so it’s likely that the offer will be accepted, according to The Wall Street Journal.

2. Snapchat’s underwriters still love the company, even after disappointing first quarter earnings. Morgan Stanley and Goldman Sachs left their price targets unchanged at $28 and $27 respectively, citing strong audience engagement.

3. Improbable, a secretive UK startup specialising in VR, has raised $502 million from Softbank. Improbable’s technology underpins virtual worlds, and this is one of the biggest rounds of funding ever received by a UK startup.

4. Advertising’s richest man thinks Amazon’s new Alexa device with a camera is going to be a good way to sell stuff. Martin Sorrell, CEO of holding group WPP told Bloomberg the camera would be a “very powerful medium to engage with the consumer.”

5. The Trade Desk’s shares are up after the company beat on its first quarter earnings. Revenue was up 76% year on year to $53.4 million, and the company upped its projected earnings for 2017 from $270 million to $291 million.

6. IPG Mediabrands CEO Henry Tajer left the company after just two years because some of the group’s media agencies were struggling to win new business, according to AdExchanger. Tajer hired new staff and overhauled the leadership at agency Initiative and Ansible, but insiders said this created “pressure cracks.”

7. There’s an ad tech battle for quality, as demand-side platforms tell supply-side platforms to clean up their inventory or risk being cut off, according to AdExchanger. The idea is to reduce ad fraud, which costs advertisers billions each year.

8. Music lyrics site Genius has branched out into clothing. Genius launched the 1997 Clothing line on Thursday inspired by pop culture from, unsurprisingly, 1997.

9. Thailand is threatening Facebook with legal action unless the social media company removes 131 pages that criticise the royal family. Crticising the monarchy is illegal in Thailand, and Facebook has already removed hundreds of posts that flout the law.

10. Apple TV is going to get Amazon Prime Video this summer. The addition plugs one of Apple TV’s biggest holes.

Get the latest Snap stock price here.

Source: Business Insider SG

10 Things In Advertising You Need To Know Today

Thomson Reuters

FILE PHOTO: Thailand's King Maha Vajiralongkorn Bodindradebayavarangkun is seen at the monument of King Rama I after signing a new constitution in Bangkok, Thailand April 6, 2017. REUTERS/Athit Perawongmetha

Thailand’s King Maha Vajiralongkorn Bodindradebayavarangkun.

Good morning. Here’s everything you need to know from the world of advertising today.

1. French media giant Vivendi has made an offer to buy a $2.56 billion controlling stake in media agency group Havas from its chairman Vincent Bolloré. Bolloré also owns a controlling 20% stake in Vivendi, so it’s likely that the offer will be accepted, according to The Wall Street Journal.

2. Snapchat’s underwriters still love the company, even after disappointing first quarter earnings. Morgan Stanley and Goldman Sachs left their price targets unchanged at $28 and $27 respectively, citing strong audience engagement.

3. Improbable, a secretive UK startup specialising in VR, has raised $502 million from Softbank. Improbable’s technology underpins virtual worlds, and this is one of the biggest rounds of funding ever received by a UK startup.

4. Advertising’s richest man thinks Amazon’s new Alexa device with a camera is going to be a good way to sell stuff. Martin Sorrell, CEO of holding group WPP told Bloomberg the camera would be a “very powerful medium to engage with the consumer.”

5. The Trade Desk’s shares are up after the company beat on its first quarter earnings. Revenue was up 76% year on year to $53.4 million, and the company upped its projected earnings for 2017 from $270 million to $291 million.

6. IPG Mediabrands CEO Henry Tajer left the company after just two years because some of the group’s media agencies were struggling to win new business, according to AdExchanger. Tajer hired new staff and overhauled the leadership at agency Initiative and Ansible, but insiders said this created “pressure cracks.”

7. There’s an ad tech battle for quality, as demand-side platforms tell supply-side platforms to clean up their inventory or risk being cut off, according to AdExchanger. The idea is to reduce ad fraud, which costs advertisers billions each year.

8. Music lyrics site Genius has branched out into clothing. Genius launched the 1997 Clothing line on Thursday inspired by pop culture from, unsurprisingly, 1997.

9. Thailand is threatening Facebook with legal action unless the social media company removes 131 pages that criticise the royal family. Crticising the monarchy is illegal in Thailand, and Facebook has already removed hundreds of posts that flout the law.

10. Apple TV is going to get Amazon Prime Video this summer. The addition plugs one of Apple TV’s biggest holes.

Get the latest Snap stock price here.

Source: Business Insider SG

10 Things In Advertising You Need To Know Today

Christopher Polk/Getty Images

Jennifer Lopez

Jennifer Lopez.

Good morning. Here’s everything you need to know from the world of advertising today.

1. Snapchat parent Snap is publishing its first financial results since going public, and investors will be looking for signs it can make money from a smaller user base than Facebook. Analysts predict net loss per share of $0.17, and revenue of $159 million.

2. Amazon unveiled the Echo Show speaker on Tuesday with a 7-inch touchscreen that can make video calls. It costs $229.99 and will start shipping in June.

3. Snapchat will now let you replay messages forever. Now if you open a snap, you can replay it for as long as you like but the message will still disappear when you close it. Snapchat also added new creative tools like the ability to draw with emojis.

4. WPP-owned agency Possible has acquired a company that helps brands develop their marketing strategies for Amazon. Marketplace Ignition will help Possible’s clients navigate Amazon’s growing ad business, according to the Wall Street Journal.

5. An M&A adviser who helped Accenture buy an ad agency has predicted that an IT group might acquire one of the “big six” agency holding groups in the next five years. Clarity’s Ben Tolley told Campaign that a firm like IBM could do the unthinkable and snap up WPP, Omnicom, Dentu, Havas, Publicis or Interpublic.

6. News Corp reported revenue of $1.98 billion, with CEO Robert Thompson taking the chance to bash Google over brand safety. According to The Drum, he said Google’s dominance meant advertisers were “juxtaposed with jaundice on extremist websites.”

7. The FTC sent a warning letter to celebrities including Jennifer Lopez, Sean “Diddy” Combs, and Naomi Campbell about the way they promote products on social media. The letters clarified that they should post #ad against any promotional posts.

8. Yahoo spent $16 million in its first quarter dealing with its 2014 hacking attacks. It spent $5 million on a forensic investigation, and $11 million on non-recurring legal costs.

9. Facebook CEO Mark Zuckerberg has steered clear of Donald Trump in public, but has spoken to him several times over the phone. It isn’t clear what the two said to each other, but their relationship is complicated — Zuckerberg criticised Trump’s travel ban, and has had to address the problem of fake news on Facebook.

10. Yelp’s stock plummeted after the company missed on its earnings guidance. The company reported $197.3 million in revenue, missing analyst estimates of $198.4 million, and slashed its sales forecasts for the year.

Get the latest Snap stock price here.

Source: Business Insider SG

10 Things In Advertising You Need To Know Today

Ogilvy

Dove’s “Real Beauty” bottles are meant to be shaped like women’s bodies.

Good morning. Here’s everything you need to know from the world of advertising today.

1. Local US TV operator Sinclair Broadcast Group has merged with its rival Tribune in a deal worth around $3.9 billion. Sinclair operates local TV news stations in the US, while Tribune runs 42 stations.

2. Former Sun newspaper editor Kelvin MacKenzie won’t be returning as a columnist after comparing mixed race footballer Ross Barkley to a gorilla. The controversy comes as another media entity controlled by the Murdoch family, 21st Century Fox, tries to acquire the remainder of Sky.

3. Amazon will probably launch a new Echo device that comes with a touchscreen today. The new device will reportedly make it easier for people to buy products with their voice.

4. UK beauty brand Dove made product packaging that looked like women’s bodies as part of its ongoing “Real Beauty” campaign. People on Twitter immediately parodied the idea, posting pictures of bottles shaped like the Minions from “Despicable Me,” and syrup bottles.

5. Netflix rival Tubi TV has raised $20 million for its ad-supported streaming service, according to the Wall Street Journal. The service differs from Netflix because it has a much broader range of classic films, rather than newer blockbuster titles.

6. Twitter wants to show some of the biggest advertising spenders that its ads really do drive product sales. It has teamed up with data firm Dunnhumby to demonstrate how ads for FMCG brands impact sales.

7. Fox News Media has hired former Horizon Media executive Marianne Gambelli as its head of sales. Gambelli succeeds Paul Rittenberg, who left last month according to The Wall Street Journal.

8. Amazon is reportedly getting into the live music business, kicking off a series of gigs with Blondie this month, according to The Guardian. The new business is called Prime Live Events and will probably be targeted at Prime subscribers.

9. A mattress company has teamed up with Apple cofounder Steve Wozniak to launch two “tech-infused mattresses,” according to AdAge. 31-year-old Mattress Firm wants to rival newer startups like Casper.

10. The Guardian has uncovered more detail about how Facebook recruits ex-political advisors to help MPs target ads at voters. Labour said it planned to spend around £1 million during the election campaign on Facebook.

Source: Business Insider SG

10 Things In Advertising You Need To Know Today

Esteban Felix AP/Press Association Images

Mark Zuckerberg Facebook CEO.

Good morning. Here’s everything you need to know in the world of advertising today.

1. Facebook is taking yet another page out of Snapchat’s playbook by letting people create their own location-based camera filters. Facebook’s camera frames work almost identically to Snapchat’s geofilters.

2. Online junk food ads targeting children have been banned in the UK. The ban applies to the advertising of high fat, salt, or sugar (HFSS) food or drink products targeting under-16s across all non-broadcast media.

3. New research shows marketers are failing to make use of all available data to turn them into actionable insights, Marketing Week reports. The study came from IBM and was carried out by Econsultancy.

4. Media buyers are cooling on Snapchat Live stories as viewership is stagnating, Digiday reports. For more than a year, viewership for Live stories has been flat, at best.

5. Google Shopping is offering a virtual “Winter Wonderland” tour of New York’s holiday windows, The Drum reports. It allows consumers to see windows from 18 stores from a smartphone or computer.

6. A lawsuit has revealed texts between Facebook CEO Mark Zuckerberg and board member Marc Andreessen. Shareholders are accusing Andreessen of failing to represent investors’ interests, Bloomberg reports.

7. The Association of National Advertisers has warned that the online ad business is rife with fraud, Media Post reports. It estimates at least $7 billion this year was wasted on online ads that people do not see.

8. Developers can start bringing their applications and services to the Google assistant it announced on Thursday, Media Post reports. They will begin with conversation actions on Google Home.

9. ABC’s advertising sales chief Geri Wang is stepping down, The Wall Street Journal reports. The network said it was Wang’s decision to retire from ABC.

10. The idea for Google’s huge reorg came out of a secret Larry Page project called “Javelin. In addition to crazy ideas, Javelin laid the groundwork for a conglomeration of individual tech and science companies under the Alphabet umbrella.

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Source: Business Insider SG