Chinese brands are becoming increasingly popular overseas, with western consumers increasingly looking to the country’s companies for the newest product innovations.
While many huge Chinese brands are unknown outside of China, several are now competitive on the world’s stage.
On Tuesday, the first “BrandZ Top 30 Chinese Global Brand Builders” report was released by advertising holding company WPP, its research firm Kantar Millward Brown, and Google, ranking the most powerful Chinese export brands.
The ranking was based on each company’s “BrandZ” measure of consumers’ predisposition to choose a particular brand — taking into account how meaningful, different, and salient each brand is — plus research conducted in September 2016 using Google Surveys. The median Brand Power score of the 167 brands analyzed was 85.
Scroll down to see the 10 Chinese brands that have most successfully established themselves overseas.
Source: Business Insider SG